Contact Services: Information Gathering

Understanding demographics, customer trends, and other such data is imperative to a company's success in any industry. In order to use these tools; however, the information must first be gathered. Telatron has always been a firm believer in doing just that. Our philosophy is that our clients should receive data that will aid them in learning as much as possible from their programs and about their customers, if requested.

In an effort to provide our clients with more than their program's main objectives, such as a specific quantity of sales or quality of customer care, Telatron gathers and reports additional information. Through call dispositioning we can identify the most popular questions asked on a program, be it inbound or outbound, and the reason why an offer is declined. In addition, Telatron will provide demographic data based on information gathered when speaking to customers. The amount of information gathered for a program can be as extensive as a client wishes.

Through our experience with gathering information as a supplement to inbound, outbound, customer care, and direct mail campaigns, Telatron is able to easily manage programs in which the sole objective is market research. Everything from determining who your customers are, their profile, budget, allocation, whether or not your products and services are meeting your customer's needs and expectations can be learned through market research.

Telatron has worked on a variety of survey and market research campaigns. Our sophisticated reporting, smart screens and representative training are a perfect match for these programs. Telatron's IVR is also an excellent tool for market research. We are able to customize the IVR in order to collect survey data. This inexpensive inbound call is a remarkable way of collecting what may be invaluable data. A client can provide an incentive for customers to call and complete a survey, the IVR can be built to capture the customer's shipping and contact information as well.